I had a lot of fun working on this material!
For this one, I really wanted to set a dark Lovecraft / Alien tone to my renders with the disburbing look on this king of fossil.
It was mainly done with substance designer, I just sculpted the heads on Zbrush.
All the tentacles were entirely made with the Ilya Kuzmichev's fantastic curve drawing system , this tool is a must have for substance designer , it's just so powerful!
https://www.artstation.com/artwork/9dk2o
Here is my main reference for this piece :
https://www.pinterest.fr/pin/75998312432792227/
the usage of the curve system drawing by Ilya Kuzmichev
a small tool I made to help me avoid weird blend between crossing tentacles